12 Signs Your Website Needs a Redesign
Your website is vital for a successful business.
We know it’s a big call, but your website is the most essential element of your digital marketing strategy. Yep, even more, valuable than your Instagram and Facebook feeds. We could also argue that a website is one of the most critical parts of your business, period. It not only showcases essential information about your services or products, your team and business story but is also where your potential customers get a real understanding of how you present your business and, ultimately, make a decision to contact you (or not as the case may be).
In this blog, we’ll take a look at 12 signs your website needs a redesign.
Reasons why your website needs a redesign
According to Stanford University, 75% of people will judge the quality of your brand based merely on their experience with your website. If you depend on it to drum up a percentage of your new business, it is wise to ensure that your web design it is the best it can be. After all, your website is representing your business and is the first point of contact for many potential clients and customers.
It’s important to understand that in the online world, nothing lasts forever. Designs can get old quite quickly. Therefore, clinging to an old website because it worked in the past is not the best strategy. A poorly designed website can impact every aspect of your digital marketing success from its visibility in search engines to how many visitors you’re converting into new customers.
Is your current website five, even ten years old? If you answered an honest and embarrassed “yes”, it’s time for you to give your existing site a much-needed facelift. Why? Because the internet and web design has changed a lot over those years!
Aside from changes in web traffic and browsing patterns, search engine algorithms have also seen significant updates over the years. Consider this – these days approximately 50% of most websites’ traffic arrives from mobile devices. With Google’s mobile-first algorithm now in place, if your site is not mobile friendly, you may be losing a severe share of your web traffic without even knowing it.
Ideally, you should be making design changes to your website every two years, but if your website shows any of the following twelve signs, it’s time to think about a fresh design.
12 signs its time to redesign your website
1. Your website isn’t responsive or mobile-friendly
As already mentioned, today’s consumers spend more time accessing the Internet from mobile devices than from a PC. Not only that, they often switch between devices with different screen sizes – smartphones, tablets, and desktops – within their buying journey. For this reason, it’s essential for your website to be able to respond to various screen sizes. So it’s vital that your website has a responsive design.
Unresponsive design ruins the user experience for your site’s visitors and compels them to leave, and in many cases never to return. Simply put, if your site isn’t responsive, it’s time for a redesign.
2. Your bounce rate is high
Bounce rates indicate visitors that leave after visiting a single page, they “bounce” out and this data is captured as a bounce rate in analytics.
Check your website’s analytics on a regular basis to keep an eye on your bounce rate. A high bounce rate, generally anything over 50% means a majority of your visitors are leaving your site without looking at more content. While there may be serval reasons contributing to a high bounce rate, your website’s design and structure is usually a key factor you should pay attention to. If your site suffers from a bad user-experience and navigation issues, your current website design may be causing your bounce rate to skyrocket and needs to be fixed ASAP.
3. Your site has outdated content
Stale and outdated content is a big reason why your website may not be performing as well as you’d like it to with both visitors and search engines. If your website features content that’s even just a few months your website’s relevancy to potential customers and search engines such as Google will drop significantly. Also, if your content is not structured correctly, it’ll fail to do what it’s meant to do by informing and educating your visitors.
4. You find it hard to update
Following up on point number three, maybe there is a reason why you are not updating your content. It could be that you are frustrated every time you need to make a change because you have no content management system? We suggest a WordPress as the best content management system to ensure you can update your content easily.
5. Your website is slow to load
We can all agree; it’s annoying to visit a website that takes forever to load. According to Kissmetrics, 40% of people give up on websites that take more than 3 seconds to load – especially on mobile devices. Slow-loading websites offer poor user experiences, a factor that is key for ranking in Google.
6. Your website has a poor conversion rate
Your website must be able to convert visitors into customers. It needs to allow users to quickly discover what they’re looking for and perform the actions you want them to do. Your website should be more than just an online brochure.
A conversion can be defined as making an inquiry or requesting a quote, making a purchase on your e-Commerce store, or even signing up for a newsletter.
If your existing website is challenging to navigate and you are unable to convert visitors, or you are have found that the conversion rates have dropped, it’s one of the signs your website needs a redesign with clear call-to-action to drive leads through it.
7. It’s slipping down the search rankings
Similar to number six and equally alarming. Many things can be attained with a regular investment in SEO and digital marketing, but there comes a stage where a major overhaul may be necessary to improve your SEO results. At We Build Ideas, we redesign and rebuild with optimisation at the core of every project ensuring you get the website traffic you deserve.
8. It no longer reflects your brand and business
As we all know, times change. Styles and fashions come and go and often quickly. You may like to think your brand is timeless, but no website can afford to rest. It needs to be on trend to give visitors only the best first impressions. This point is especially fitting if you have just undergone rebranding. Your website should be top of your priority list of things to change when you have new things to say and show off.
9. Some parts don’t work anymore, or even worse broken
Just like it’s crucial to keep up with trends for design, it’s also important to keep up with the change in internet technologies. Perhaps you had some great functionality but the script it relied upon no longer works anymore. Maybe you started with a simple WordPress site that worked and functioned beautifully. Then you couldn’t resist temptation and have bolted on one plugin after another in the quest for cool new features. Now it’s starting to creak and not function like it used to, and worse still it could be vulnerable to attack.
10. Your competitors are getting more traction
Business is all about competition, about staying one step ahead of the pack. The chances are if you are not doing enough to remain relevant then somebody else is. Get back on top with a website redesign.
11. It looks dated
If your website is over four years old, you are likely lagging behind in design trends. Yes, four years is a long, long time on the internet and, when your website keeps working, it’s easy to put a redesign on the back of your to-do list.
It’s worth considering your thoughts and the actions when you buy something from a brick and mortar store.
Store A has excellent lighting, and the doors are open. The floor is clean, the shelves neatly stacked with colours arranged and products easily accessible. The staff are helpful and help you make your purchase decision.
Store B has a single dim light on and the door is shut, and you need to push them open. You’re unsure of whether it’s open, closed or even shut down. When you decide to go to the shelves are nearly empty and what is in the store is messed up, and we can’t find the staff to ask a question.
The price is the same for each store, but which one do we feel more comfortable buying from?
If you said Store B, then we don’t know what you are talking about.
The remarkable world of the web has progressed and the fight to capture your potential customer’s attention is only getting more intense each day. From hand-made illustrations and page motion animations to dynamic gradients and responsive logos, business websites need to be fresh, memorable and, if possible, inspiring. Most purchasers/clients make emotional decisions as opposed to logical, so it’s important to be visually appealing.
An up to date and modern design isn’t just for show; it’s one of the critical factors in your customer’s purchasing decision.
12. You’ve stopped directing people to your site
The point here is pride. Your website should be an exciting and engaging thing, a shiny statement of your business, your pride and joy. If you are trying to hide it rather than show it off, then something is wrong and needs some love. Invest in a beautiful redesign and feel warm and fuzzy about it again.
If any of these points described your website, it’s time for a redesign
Websites are like TV commercials, broadcasting your business’s presence along the information superhighway. As a business owner, you need your site to look great and convert new customers. You might be tempted to cut costs by redesigning it yourself.
As we’ve mentioned already, your business website is your one of your most essential assets. That’s why we can’t stress enough to leave your website to the professionals so that you give your business only the best chance of success online.
Have a website that you think qualifies for one, two or all the points above? Get your free website audit today to get the ball rolling.
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