The Billabong Surfing Games series is an amateur surfing contest that attracts surfers of all ages. From young kids to elderly surfers. Rain, hail or shine – everyone’s on the beach to cheer friends and family as they compete. With such a diverse demographic, it meant a comprehensive approach to taking the event to market.
The event website was launched before websites were responsive. Over time as more and more users switched to smartphones, it became the highest priority for the site to become mobile friendly. After the redesign, the site found a large spike in views thanks to the mobile first approach.
The website grid is one that’s been proven time and time for event’s of this type. It features a simple interface and an easy to use user experience.
A content-first approach to the website has always been the first and foremost. With a vast amount of excellent content coming from each event. This lead to multiple possibilities for long-tail SEO opportunities.
Social media became the driving force for traffic to the website. Real-time posts from the event, as well as post-event news, meant a large number of visits from social to the site.
Overall the website is clean and user-friendly. It was launched in a period when print media was still the first to report event news. At the time it was at the forefront of digital media, and to this day provides a chronological timeline of past and present events.