We started the project by researching other competitors in the school incursion and circus industries to see how they were positioned and what worked for them to find opportunities we could pursue to get the best results.
Following our research, we developed a keyword strategy. This was supported by building a silo architecture sitemap structure to ensure the best on-page SEO framework.
Based on the brief, a logo was created to instantly connect both education and circus. Chalkboard art was the centre of the logo theme, and from that grew the branding.
The website was designed and built to reflect Circus in Education’s fun and entertaining principles. Large imagery, with bold fun fonts, encourages visitors on the site to browse the content, while the blog keeps them engaged.
The design features parallax scrolling, which adds an element of wonder and surprise, relating to the circus theme.
The site features an events calendar. It is quickly updated by the client to keep the list of upcoming shows up to date. This ensures that return visits to the site, and a constant flow of new leads.
Overall the website is fun, mobile responsive and user-friendly.