We kicked off the project by researching other competitors in the eco-home building industry and seeing what worked for them to find opportunities we could persevere to get the best results.
With a keyword strategy in place, we built out a silo architecture sitemap framework to ensure the best on-page SEO framework.
We took a content-first approach to the redesign to create an inbound strategy for the website. With great content offers at hand, we built out clear calls-to-action, landing pages with lead capturing forms and thank you pages to further offers.
The design was kept minimal to ensure the photos of their fantastic homes took centre stage. The navigation is simple so that the user experience was easy to use and lead visitors towards the content offers.
Overall the website is clean and inviting, complimenting the brand and their astounding homes.