Eco-Essence Homes Case Study

»»Eco-Essence Homes Case Study
Eco-Essence Homes Case Study 2018-03-11T22:08:40+00:00

Project Description

case study
eco-essence homes

Eco-Essence Homes

The brief

Multi-award winning sustainable eco home builders, Eco-Essence homes were looking for a fresh look for their website. They were also requiring a platform that would provide automated sales funnels for their excellent range of homes, through content offers and lead capturing landing pages.

Our approach

We kicked off the project by researching other competitors in the eco-home building industry and seeing what worked for them to find opportunities we could persevere to get the best results.

With a keyword strategy in place, we built out a silo architecture sitemap framework to ensure the best on-page SEO framework.

We took a content-first approach to the redesign to create an inbound strategy for the website. With great content offers at hand, we built out clear calls-to-action, landing pages with lead capturing forms and thank you pages to further offers.

The design was kept minimal to ensure the photos of their fantastic homes took centre stage. The navigation is simple so that the user experience was easy to use and lead visitors towards the content offers.

Overall the website is clean and inviting, complimenting the brand and their astounding homes.

Key strategic points
  • Implement new silo architecture sitemap for optimum on-page SEO

  • Build out sales funnels through content offers

  • Design & develop landing pages to capture leads

  • Automate lead nurturing with follow up emails
  • Design an engaging yet simple to use eco home portfolio

  • Create content platform for inbound marketing strategies
  • Optimise for local and regional SEO
Services required
mobile phone
eco-essence mobile website

The result

Within two months of renewal, the website outranked all their competitors for their target keywords, with many sitting in the number one position. Lead capture increased threefold, and the funnel of enquires through the content offers has lead to a spike in sales and continues to drive further growth for the business.

We have been a fan of We Build Ideas work for many years and have been working with the amazing and talented team for the past year. We Build Ideas has supported us right from the beginning and helped create our new growth driven platform to expand our online presence. The We Build Ideas team is very efficient, reliable and will give their honest opinion in the plan moving forward to help our business grow. Since going live every day we see our presence grow and we could not be happier. We will continue to work as a team with the We Build Ideas on SEO, Social Media, Email Marketing and growth driven design as we expand and we owe it to the We Build Ideas team for our success.
Narissa O'Doherty, Eco-Essence Homes

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