Evans Head Cinema Case Study

Evans Head Cinema Case Study 2018-04-11T07:16:49+00:00

Project Description

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Evans Head Cinema Website Case Study

Evans Head Open Air Cinema

The brief

Evans Head Open Air Cinema is a great free community project bringing tourism to the coastal town of Evans Head. A complete branding package including a website with easily updated event information was required to launch the event, and to help promote ongoing shows with supporting acts.

Our approach

During the hot summer months, Evans Head Open Air Cinema has been producing outdoor cinema for the local community. Due to increasing demand, this summer saw an expansion in business. This lead to a need for an official brand and a website to support events by providing patrons with show information.

To kick the project off, we started on the branding for the series of events. Being a laid-back community, which boasts both beautiful beaches and a river, we set out to include these iconic landmarks in the logo. Incorporating these with a nostalgic, vintage feel, we came up with a branding that was timeless and warm. And in turn, inviting.

For the website, it not only needed to support the brand but also to serve a hub for visitors to obtain upcoming show information.

With lots of shows on offer, we delivered an easy to use platform so that the client was able to maintain the website. On top of this, we built out a blog platform so that post-event highlights could keep the audience engaged to ensure returning visitors to both the site and the events.

Being a regional event, search engine optimisation took a local SEO approach. Rich snippets delivered attractive SERP results, while social media supported the website with inbound links to event pages.

Overall the website is clean and informing, complimenting the brand and providing all the information needed to get more visitors to the series of events.

Key strategic points
  • Branding and positioning for the ongoing events

  • Event calendar integration for client to update regularly
  • Mobile friendly website to showcase events and blogs
  • Optimise for local and regional SEO
Services required
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Evans Head Cinema Mobile Website Case Study

The result

Following the new branding and launch of the website, Evans Head Open Air Cinema has seen a high turnout to their events. With lots of great shows planned for the future, the business will rely on their brand and website to continue business growth.

Really happy how the Evans Head Cinema website turned out! Thanks We Build Ideas
Wade McKinnon, Director, Evans Head Open Air Cinema

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