Green Business Case Study

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Green Business Case Study2018-08-02T00:27:34+00:00

Project Description

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Green Business

The brief

We Build Ideas was tasked with helping Green Business develop a brand and online presence for a new and compelling business model. When an idea is brand new and yet to be pioneered by anyone else, it opens up both challenges and opportunities. The challenge is the tricky task of introducing something completely new. The opportunity is being able to work with an open palette and complete design freedom.

Our approach

The world and the planet on which we live is a fast changing place. New ideas and technologies are being created every day. With that, our planet is struggling to keep up. Green Business is one of those new businesses born from the idea that both the planet, and it is people, can profit from change.

Usually, our approach would start with researching competition to find a right place to position a business in the market and online. But, with this new line of business, it meant starting from scratch.

Our goal was to present the new concept in a visual language that everyone could understand.

The branding around the logo came from the temperature zones of our planet. Each plays a vital part in the whole picture. Green Business wanted to represent this importance as its key visual story point.

Green Business needed just a simple landing page to kick off their online presence. Featuring their services and contact information, the one-page website delivers an overview of the business’s ethics and principles.

Overall the website is clean and inviting, supporting the brand and the principles of the business.

Key strategic points
  • Create a brand which represented the business values
  • Mobile friendly website to showcase services
  • Blog to drive content-driven brand awareness
  • Optimise for local and regional SEO

Services required
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The result

We’re very excited to be a part of something we believe will not only help our generation but future generations as well.

An amazing creative studio from the Gold Coast who understood what was needed to promote my business. Great service with a professional flair, which ensures I will be back for more as the business grows. Thanks for your great work We Build Ideas, I’ll be back soon!
Johanna Kloot, Owner, Green Business Consultancy

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