Light of Lemuria Case Study

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Light of Lemuria Case Study2018-11-02T06:12:35+00:00

Project Description

lemuria-case study

Light of Lemuria

The brief

Light of Lemuria offers spiritual tours to Egypt and Hawaii, while also offering Reiki training, healings and readings. They came to We Build Ideas to design and develop a new website which showcased their tours and services while capturing leads through inbound marketing strategies.

Our approach

We started the project by examining other competitors in the spiritual tour industry to see what worked for them to discover opportunities we could pursue to get the best results for their business.

Based on our research, we set out to create a user experience which was engaging and lead visitors through the sales funnel. Content offers include brochure downloads for both the Egypt and Hawaii tours. Both only accessible via name and email capturing forms which are fed directly to MailChimp lists for further lead nurturing.

For the Reiki training, healings and readings offer, simple yet easy to use forms were also developed for visitors to make bookings online.

Overall the web design is clean and engaging, showcasing Light of Lemuria’s fantastic tours and services.

Key strategic points
  • Develop a silo architecture sitemap for optimum on-page SEO
  • Design engaging tour and services pages
  • Build out sales funnels through content offers

  • Design & develop landing & thank you pages to capture and nurture leads

  • Automate lead nurturing with follow up emails

  • Create a content platform for inbound marketing strategies

  • Optimise for regional and local SEO

Services required
mobile phone
Lemuria mobile website

The result

Since the launch of the new website, Light of Lemuria have found an increase in both leads and sales for their tours and services. With further development of the sales funnels planned, we look forward to continuing working with them to help grow their business.

Just want to thank you for an absolutely amazing new website. Im not really knowledgeable about this side of my business and i felt completely at ease and taken care of. Very trustworthy to do business with and they very patiently went step by step through the whole process with me. I will be using We build Ideas for all my future business needs.
Trisha Croft, Director, Light of Lemuria

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