Make it Count Japan Case Study

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Make it Count Japan Case Study2018-08-03T03:49:50+00:00

Project Description

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Make it Count Japan Website Case Study

Make it Count Japan

The brief

For the past 6 years, We Build Ideas is brought on annually to design and develop a website for the Element Japan leg of the international Element Make it Count contest series. The site is built to host news, results, videos and photos as well as pages to host live feeds.

Our approach

The annual Element Make it Count skateboarding contest is part of an international series which are held in the U.S.A, Europe, Australia, Brazil, and Japan.

This global amateur contest gives up and coming skaters a chance to compete against not only their peers but also an opportunity to take their skating to the next level.

The Japan events are held all over the country. One of these great competitions was held in Okinawa, and the event saw a large number of both Japanese and U.S military personnel join in on the fun, and battle for the chance to win a trip to the finals in the U.S.A.

The website was designed and developed to host the news, results, videos and photos from the events. It also serves as a hub for riders to register their entry into the events.

Being built within the Element Japan – a website which is not responsive, the challenge was to create a page which was user-friendly on mobile devices despite the lack of responsiveness. This led to larger banners and images to ensure users had the best possible experience from the site.

Key strategic points
  • Create an online presence for events spread across Japan
  • Mobile friendly experience so visitors of all ages
  • Optimise for regional SEO

Services required
mobile phone case study background
Make it Count Mobile Website Case Study

The result

Each year the website has many visitors, with lots of content consumed by each visitor – giving Element Japan an excellent platform for their marketing efforts.

I have worked with We Build Ideas for the past eight years on various types of projects from large events to product promotions. Damien and his team have always come to the table with fresh ideas, seeing each project through from conceptualisation to results analysis. We highly recommend with We Build Ideas!
Kenji Kojima, Marketing Manager, Billabong Japan

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