Marked Accounting Case Study

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Marked Accounting Case Study2018-08-02T00:22:05+00:00

Project Description

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Marked Accounting Website Case Study

Marked Accounting

The brief

Cloud accounting professionals, Marked Accounting were moving on, and rebranding from their previous name Marked Bookkeeping. They were in need of a fresh, unique brand for the new company. They also needed a landing page website. It needed to attract new leads, and serve as a hub for client’s to upload documents.

Our approach

We kicked off the project by researching competitors in the accounting industry. What we found were many brands and sites looked the same.

The most similar part of the accounting industry’s branding was that they lacked a fresh look – most looked tired and so did their websites. A majority of the sites used the same stock imagery.

With these observations, we found that our approach to find a point of difference simple. Create a brand that is unconventional and stands out from the rest of the accountants online. On top of that, implement the words ‘marked’ and ‘cloud’ within the visual touch points for the branding.

Building the website, we avoided the use of ‘calculator in hand’ stock images. Instead, using vector images in the form of SVG for web use.

For clients to upload their documents, we used Gravity forms that links up to the companies dropbox. A straightforward yet powerful solution.

Overall the website is clean and welcoming, complimenting the brand and providing an excellent point of difference for the new company.

Key strategic points
  • Create a unique brand that differentiates from the rest of the accounting industry
  • Use vector images on the website, as opposed to the typical stock images, found online
  • Use Gravity Forms combined with Dropbox to client’s to upload documents

  • Optimise for local and regional SEO
Services required
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Marked Accounting Mobile Website Case Study

The result

Marked Accounting has had fantastic feedback for their new brand and website. With a significant point of difference, the company is standing out, and the site is driving further leads to the business.

I recently had ‘We Build Ideas’ complete a total rebranding of my business. From the start Damien was such a pleasure to work with. He listened and understood the direction I wanted to take my brand and delivered in a timely and impressive manner. His knowledge and skill to differentiate my business from the rest was just how i wanted it. Highly recommend his services and skills.
Mark Edwards, Marked Accounting

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