We kicked off the website redesign project by researching their competitors in the field to see what was working for them to find opportunities we could pursue to get the best results for their new website and business.
Based on our research, we developed an emotional branding approach to the content and layout. Discovering what the user’s pain points were and acknowledging them as headline questions, we created a story for each solution and service which gives the visitor both an explanation of the symptoms, followed by the solution on how to resolve it.
Further to the solutions and services pages providing answers to their problems, the blog offers a great source of health tips and articles.
An online booking system was integrated into the website to streamline the business’s patient intake capabilities.
Overall the web design is clean and engaging, providing visitors with a sense of trust and caring.