We kicked off their business website rebuild by developing a silo architecture sitemap framework to accommodate for their diverse range of services while allowing the content to scale as the company grew in the future.
By researching their competitors in their field we were able to see what was working for them to find opportunities we could pursue to get the best results for the group’s new website and online presence.
Based on our research, we developed content and user-interface strategy that focused on the visitors why – why choose and trust Usher Group to become their project partner. Backing up each service with related projects to reinforce their expertise.
Further to the services and portfolio pages and a blog was built out to house regular content updates and to drive an inbound marketing strategy.
Overall the web design is clean and engaging, providing visitors with a sense of trust and a clear understanding that they are professionals within the fields of services they provide.