We started the project by examining other competitors in the hosting industry to see what worked for them to discover opportunities we could pursue to get the best results.
Based on our discoveries, we created a simple yet memorable brand package with the intention of providing a friendly and approachable feel for the business.
Like the branding, the website reinforces the friendly user experience by keeping the design simple and easy to navigate.
The consumer-facing website for the business is built with WordPress and it connects to a WHMCS platform for the shopping cart and customer area. eCommerce transactions are made via Stripe for all credit card payments.
Ongoing digital marketing strategies have been built out so that the business can scale at a sustainable rate.