Yellow Hosting Case Study

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Yellow Hosting Case Study2018-08-02T00:20:17+00:00

Project Description

case study
yellow hosting

Yellow Hosting

The brief

Yellow Hosting is a new local Australian business that delivers fast, reliable and affordable website and e-Commerce hosting at competitive prices. The new business needed a full package including branding, a website with e-Commerce functionality and ongoing digital marketing services.

Our approach

We started the project by examining other competitors in the hosting industry to see what worked for them to discover opportunities we could pursue to get the best results.

Based on our discoveries, we created a simple yet memorable brand package with the intention of providing a friendly and approachable feel for the business.

Like the branding, the website reinforces the friendly user experience by keeping the design simple and easy to navigate.

The consumer-facing website for the business is built with WordPress and it connects to a WHMCS platform for the shopping cart and customer area. e-Commerce transactions are made via Stripe for all credit card payments.

Ongoing digital marketing strategies have been built out so that the business can scale at a sustainable rate.

Key strategic points
  • Full branding package to reflect user-friendly business
  • Design & develop consumer facing website with WordPress
  • Implement e-Commerce functionality using WHMCS & Stripe
  • Optimise for local and regional SEO
  • Develop ongoing digital marketing strategy for continuous growth
Services required
mobile phone
Yellow Hosting mobile website

The result

The business has now launched and is looking forward to scaling thanks to the complete branding and marketing package provided by We Build Ideas. With the first transactions coming through and users reporting a smooth user experience, Yellow Hosting is excited to see the business grow.

Really happy with how the branding turned out – reflects our values perfectly. The website is exactly how we wanted it, and based on customer feedback it’s providing a great customer experience. We look forward to continuing to work with We Build Ideas to help our business grow.
Director, Yellow Hosting

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