Now more than ever, it’s essential for every company, business or brand to have a Search Engine Optimisation (SEO) strategy in place. SEO is a long and tiresome process but optimising your website will, without doubt, increase your online visibility. A magnified online presence means an improved level of web traffic which is essential for businesses since it can improve sales conversions.
SEO is a marketing technique centred on growing visibility in organic (non-paid) search engine results. SEO includes both the technical and creative elements needed to improve rankings, drive traffic and build awareness in search engines. There are various phases to SEO, from the copy on your page to the way other sites links with your website. Most of the time, SEO is just a matter of ensuring your site is designed in a way that search engines read.
SEO is a constantly changing situation. Keeping up to date with the latest tips and tricks is key. Search engine algorithms change regularly, and SEO tactics evolve in response to those changes. Follow our blog as we strive to keep you up to date with all the latest in best practices.