What is Content Marketing?
Content is king. Content marketing is all about valuable, unique content – creating insightful, consistent and relevant content online to raise brand recognition in your market, attract more customers and boost profits.
- Establish Authority – Increase relevance in your industry
- Improve SEO – More content means increased keyword leads
- Increased ROI – More visits leads to more conversion opportunities
Attract new leads and build trust with content marketing
Valuable, high-quality leads and opportunities
You may have heard the saying, “Content is king”. Well, it is correct.
Content goes a long way towards growing your business – both the short and long-term basis. But, it has to be valuable and provide readers with relevant information based on their questions.
The benefits of content marketing
- More on site content
The more energy you put into content marketing, the more content you will have on your website for visitors to engage with. This will compel your visitors to stick around longer, build their trust and give them an opportunity to become more familiar with your business or brand. This, in turn, will boost your lead opportunities and conversion rates.
- Higher visibility in search engines
Every time you post something new, a new page on your website will be indexed by Google and other search engines. It is true that the number of pages does not always relate with traffic. But, high-quality indexing gives your site more chances to rank more queries. Targeting long tail keywords will help customers find you and then engage with you.
- Higher domain authority
When you write more high-quality and valuable content, you increase your domain’s authority, relevance and trust. When these materials attract inbound links from trustworthy external sources, your domain authority will increase significantly. The stronger the authority of your domain, the better your search engine optimisation ranking. This means that great content equals an increase in organic traffic.
Content marketing is crucial, but it requires time, commitment and professionalism. If you want to get the best out of content marketing, it’s important to engage the services of a professional.
At We Build Ideas we can help you determine the best approach for your content marketing strategy.
What we offer in our content marketing services
- Strategy – Research, planning and execution
- Measurement – Measure, analyse and develop further leads
- Materials – Creation and implementation
I have worked with We Build Ideas for the past eight years on various types of projects from large events to product promotions. Damien and his team have always come to the table with fresh ideas, seeing each project through from conceptualisation to results analysis. We highly recommend with We Build Ideas!
Find and engage leads with our Digital Marketing Dashboard
We offer the option to provide you with the easiest tool to see where you’re engaging, who is talking about you, and identify new leads via social media – Introducing the We Build Ideas Digital Marketing Dashboard.
With a simple to use user interface, this dashboard draws in all of your data from your social networks – from Facebook to Instagram, It’s all there. As well as, Google Analytics and Google Webmasters, through to paid advertising, email integration and call rail, just to name a few.