Why choose We Build Ideas inbound marketing?
We Build Ideas are your inbound marketing Gold Coast gurus! Time to boost the success of your business with a focus on inbound marketing! Traditional marketing blindly posts information in the hope of engagement. Inbound marketing focuses on creating reasons for your customers to find you. We offer step-by-step, complete strategies that attract your perfect customer and nurtures them through their buying journey.
Targeted – Attract and engage your ideal buyer persona
Builds trust – Increase consumer confidence in your brand or business
Effective – Funnels that drive new leads and sales
Inbound Marketing – How does it work?
Attract, convert, close, delight.
Inbound marketing strategies focus on attracting customers through content that is relevant and helpful for them. With inbound marketing, potential customers and clients find you through channels such as search engines, blogs, and social media.
HubSpot invented the term “inbound marketing” back in 2006; the strategy consists of four stages.
- Attract – Lead the best-fit customer to your business
You don’t want just any traffic to our site; you want the right traffic. You want people visiting your website who are most likely to become prospects, and, ultimately, happy customers. Who are the “right” people? Our ideal customers or clients are also known as our buyer personas. Buyer personas are holistic models of what your customers are really like, inside and out. Personas comprise of goals, challenges, pain points, as well as personal information. Your personas are the personalities around whom your whole business is built.
- Convert – Deliver offers in return for contact information
Once you’ve attracted the right website visitors to your site, the next step is to convert those visitors into leads. You do this by obtaining their contact information. Contact information is the most prized currency there is digital marketing. In order for your visitors to share that “currency” voluntarily, you need to offer them something in return! That “payment” comes in the form of great content – like eBooks, brochures, calculators, tip sheets – whatever information would be interesting and valuable to each of your personas.
Some of the most reliable tools for converting visitors to leads include forms, calls-to-action and landing pages.
Close – Monitor and engage
You’ve drawn the right visitors to your website and converted them to leads, but now you need to grow those leads into customers and clients. How can you most efficiently accomplish this feat? This is when tools such as email marketing, customer relationship management and marketing automation come into play. By continuing to monitor and nurture your leads by sending the relevant information they need in their buying journey, can build trust with a prospect and help them become more ready to buy or hire your services.
Delight – Transform customers into advocates of your business
Inbound is all about providing exceptional content to our users, whether they be visitors, leads, or existing customers and clients. Just because a customer has already bought your product or and paid an invoice does not mean you should forget about them! Continuing to engage with, delight, and (hopefully) upsell to their current customer base and become happy promoters of your business, products and services!
Inbound is a proven approach that works for some of the biggest companies in the world as well as small businesses and start-ups.
Now let’s have a look at what we provide in our inbound strategy packages.
What we offer in inbound our packages
Strategies and planning
- Persona development
- SMART goals
- Growth driven design
- Content editorial calendar
- Content offer creation
- Marketing automation
- Customer relationship management
Your success is our focus – Devoted to inbound marketing Gold Coast
We Build Ideas works jointly with our clients to understand the whole of business perspective. Products, services, potential customers, and competitors. All are considered in creating a strategy and framework for your business. Reach out to us today to find out how implementing a We Build Ideas inbound marketing strategy will take your business to the next level.
At We Build Ideas, we’re here to form long-term, successful partnerships.
I have worked with We Build Ideas for the past eight years on various types of projects from large events to product promotions. Damien and his team have always come to the table with fresh ideas, seeing each project through from conceptualisation to results analysis. We highly recommend with We Build Ideas!
Find leads with our Digital Marketing Dashboard
We offer the opportunity to provide you with the easiest tool to see where you’re engaging, who is talking about you, and recognise new leads via social media – Introducing the We Build Ideas Digital Marketing Dashboard.
With an easy to use user interface, this dashboard draws in all of your data from – from Facebook to Instagram, It’s all there. As well as, Google Analytics and Google Webmasters, through to paid advertising, email integration and call rail, just to name a few.