What’s a landing page?
A landing page is a single webpage your potential customers land on after clicking on marketing call-to-actions such as a search result or an online advertisement. These promotion-specific pages are created for marketing campaigns and to generate leads.
- Leads – Benefit from advantageous contact information
- Conversions – Advance sales through user engagement
- Relationships – Inspire ongoing engagement
Running a campaign? You need a landing page.
Your landing page is designed for one goal only – leads
Your homepage is different to a landing page because it is formulated with the purpose of introduction of your brand and business values and is typically populated with links and navigation to other areas of your site. It’s designed to encourage exploration and engagement.
Think of the links on your homepage as leaks. Each link on your homepage represents your conversion goal designed to strengthen your message and increase conversion rates.
The landing page, on the other hand, is not linked to your website. Only one link or call to action is available to users found in your marketing content, such as the call to action found in an email, for example.
We Build Ideas offer solutions designed to reach new customers through lead-generating pages and click-through pages.
Lead generation pages
- Capture data – Generate new leads by gathering contact information
The most valuable piece of information you can get from a website is someone’s email address which then permits you to continue engagement.
Once you have your potential customer’s approval, you then try to convert them into a current customer by coupling the two most powerful 1 to 1 communication tools a marketer has – email and landing pages.
Click through pages
- Jump pages – Inform and prepare visitors about a product or service
Click-through pages, also known as jump pages, are designed as a conduit between a marketing ad and its final goal. The purpose of a click-through page is to warm-up the visitor to your product or service.
Commonly used for e-commerce, click-through pages provide enough information to inform the consumer, making them ready to buy, before leading them further into the sales funnel, usually a shopping cart or checkout.
We Build Ideas landing page solutions
These pages are imperative for any full stack marketing campaign. At We Build Ideas, we take your ideas and goals and build pages to convert leads. Each webpage is custom designed and branded for each activation.
Mobile responsiveness is guaranteed, meaning leads on any device.
SEO from the start
High SEO rankings and fast loading due to neat coding at the website development stage ensures the best user experience possible.
Once your page is online and producing new leads, We Build Ideas offer ongoing support to track leads, A/B test and improve funnels.
I have worked with We Build Ideas for the past eight years on various types of projects from large events to product promotions. Damien and his team have always come to the table with fresh ideas, seeing each project through from conceptualisation to results analysis. We highly recommend with We Build Ideas!
Landing Page Clients
Track your page performance with our Digital Marketing Dashboard
After your page is online and attracting leads, it’s time to start analysing. We offer the option to provide you with the simplest tool available to see where your visitors are coming from and where they’re leaving – Introducing the We Build Ideas Digital Marketing Dashboard.
With a user friendly interface, this dashboard draws in all the relevant data from your social networks, Google Analytics and Google Webmasters, through to paid advertising, email integration and call rail, just to name a few.