Responsive website – Why it’s important

»»Responsive website – Why it’s important

Online success begins with a responsive website

Posted in Website Design | Posted on: 6th September, 2017
responsive website

Why is a responsive website important?

When it comes to creating a successful website that’s going to strengthen your overall online presence, there are quite a few things that you would need to take into consideration. Without a doubt, the thing that’s going to drive the highest amount of traffic to your business is your rank in search engines and specifically in Google.

SEO is essential as the majority of the overall traffic is always going to come organically from search engines such as Google and Bing. With this in mind, the higher you rank, the more people are going to come to you and the more you are going to profit.

However, there is a broad range of various factors that are going to affect your ranking, and the responsiveness of your website is one of them.

What is a responsive website?

A responsive website design is one that’s capable of quickly adjusting to different screen sizes. Such as a tablet or smartphone.

When you open up the website from your smartphone, this changes the entire dynamic. The resolution, the dimensions, the readability of the content and the quality of the images – everything is going to shift accordingly. A responsive website is capable of quickly adjusting to the screen size without sacrificing with the usability of the site.

How is this going to affect my rankings?

Google has effectively introduced a pack of updates to its search engine which is known amongst those who are in the niche as the animal updates. Penguin, Panda, and Hummingbird significantly changed the way the search engine of Google works and the way it ranks websites.

Google has made it clear that the most important ranking factor is going to be the user experience. Therefore, the more user-friendly your website is, the higher your chances are to rank high up the ladder.

User experience is defined by many things, but a responsive website is certainly going to give you an upper hand. Of course, how responsive your website doesn’t just stop at being properly optimised for mobile devices.

The loading speed and the overall interaction with the interface are factors that are going to determine how responsive your website is in search engine’s algorithms. This is why you need to make sure that you get all of this properly handled and in place if you are to have a chance of climbing the search engine ranking ladder now and in the future.

With Google looking at rolling out ‘mobile first‘ indexing by the end of 2017, your website needs to be mobile friendly asap.

Is your website or e-Commerce store not responsive? Reach out to us today – Every site we design and build is responsive.

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About the Author:

Avatar for Damien Kloot
With over 10 years experience within the digital marketing industry, Damien Kloot has worked with iconic brands such as Billabong, Element and VonZipper plus a list of other businesses both globally and Australia wide.


  1. Avatar for Damien Kloot
    Ronald Kevin September 7, 2017 at 8:52 pm - Reply

    I think this has been my major problem. My website does’t displays properly on mobile devices. I thought it was just normal. Thanks for the enlightenment. I’m going to be in touch. And may I ask if this is caused by the template used. I owned a WordPress site. Thanks.

    • Avatar for Damien Kloot
      We Build Ideas September 8, 2017 at 3:41 am - Reply

      Hi Ronald, glad to help. We look forward to hearing from you.

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