When it comes to creating a successful website that’s going to strengthen your overall online presence, there are quite a few things that you would need to take into consideration. Without a doubt, the idea that’s going to drive the highest amount of traffic to your business’s website is your rank in search engines and specifically in Google.
SEO is essential as the majority of the overall traffic is always going to come organically from search engines such as Google and Bing. With this in mind, the higher you rank, the more people are going to come to you and the more you are going to profit.
However, there is a broad range of various factors that are going to affect your ranking, and the responsiveness of your website is one of them.
A responsive website design is one that’s capable of quickly adjusting to different screen sizes. Such as a tablet or smartphone.
When you open up the website from your smartphone, this changes the entire dynamic. The resolution, the dimensions, the readability of the content and the quality of the images – everything is going to shift accordingly. A responsive website is capable of quickly adjusting to the screen size without sacrificing with the usability of the site.
Google has effectively introduced a pack of updates to its search engine which is known amongst those who are in the niche as the animal updates. Penguin, Panda, and Hummingbird significantly changed the way the search engine of Google works and the way it ranks websites.
Google has made it clear that the most important ranking factor is going to be the user experience. Therefore, the more user-friendly your website is, the higher your chances are to rank high up the ladder.
User experience is defined by many things, but a responsive website is certainly going to give you an upper hand. Of course, how responsive your website doesn’t just stop at being properly optimised for mobile devices.
The loading speed and the overall interaction with the interface are factors that are going to determine how responsive your website is in search engine’s algorithms. This is why you need to make sure that you get all of this properly handled and in place if you are to have a chance of climbing the search engine ranking ladder now and in the future.
With Google looking at rolling out ‘mobile first‘ indexing by the end of 2017, your website needs to be mobile friendly asap.