Website Brief

There is something very gratifying about working as part of a team to bring an idea to life.

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If you’d like to get started working together on your idea, there are a few things we need to know first. The more information you provide us here via our website brief form, the better the solution we will be able to deliver to you in return.

We look forward to learning more about your awesome business and goals.

1Business Snapshot

2What are we doing

3Who Are We Doing This For?

4Design Concept

5What Does Success Look Like?

Purpose
This is your opportunity to tell us why you need your new project and what you set out to achieve.
The more information you give us here, the better the solution we will be able to provide.

*Ignore any questions that are not relevant.
Business Snapshot
Organisation name*
Do you have a website?
Please share the link to your current website or store if you have one.
What does your business do?
Please list the services and products you offer.
Who are the decision makers for this project?
Please add their name and position.
What budget have you allocated for this project? Be honest and we will tell you what we can and can't do.

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What Are We Doing?
Give us your main reasons for needing a new website.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

With this in mind, what are the top 5 business needs of your new website?

EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Goal #1
Goal #2
Goal #3
Goal #4
Goal #5
Is there anything about your current website or store that serves the business well and if so, why?

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Who Are We Doing This For?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website?
EG: Research product information, get contact details, ask questions about services, pricing.

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Design Concept
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have websites? If so, list them here so we can make sure yours is better 🙂
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are the any other websites in particular that you like the design of? Why?

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What Does Success Look Like?
If we were to be celebrating a successful website, store and or marketing strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else you would like to share?
Name*
First Last
Email*
Phone

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Website Brief

Purpose

Business Snapshot

What Are We Doing?

Give us your main reasons for needing a new website.

Who Are We Doing This For?

Design Concept

What Does Success Look Like?