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What is a CMS?

One of the most common questions we are asked is, What is a CMS? In this blog, we will explain what it is and does and why it's an essential piece in your marketing toolkit.
What is a CMS

Navigating the Realm of Online Jargon

When you embark on the journey of either building a new website or renewing your old one, you will come across a lot of new terms that you may not understand. One of the most common questions we are asked is, what is a CMS? In this blog, we will explain what it is, what it does and why it’s an essential piece of your digital marketing toolkit.

So What Exactly Is a CMS?

CMS is an abbreviation for Content Management System. A CMS is a software which enables users to create, edit and manage content on their website without having to learn coding or other technical skills.

A Content Management System gives you the power to maintain your website 24 hours a day, 7 days a week. Think of it as the brain of your website that allows you to keep your ideas up-to-date and appealing for visitors.

There are many different CMS’s out there and all provide a way to manage your website, and it’s content. At We Build Ideas, our CMS of choice for web design projects is WordPress.

WordPress has become the most popular CMS (content management system) around. You can do almost anything with WordPress. A simple blog or a small business website, an ecommerce store to a paid membership site. The options are limitless. Best of all it’s free. With a world-wide group of top-notch developers constantly improving it, you can be sure that WordPress is only going to get bigger and better as time goes on.

So What Can You Do with a CMS?

Again, the options are many. But here are some of the most common uses of a CMS to update your website’s content:

  • Blogs – both add a new article or update the copy or images within an existing one.
  • Images – have fresh photos you would like to add? WordPress makes it easy to change your images, so your content is up to date.
  •  Copy – Changed the price of a service or have a new service to add? This too is easily updated via your CMS so that you don’t need to ask for help to do so.

These are just a few of the changes you can make with your CMS. Other examples would be; update team profiles, change your contact details and revise your FAQs. A content management system gives you the power to take control of your website and in turn your business.

Where Can I Learn How to Update My Website?

As mentioned earlier, there are many tutorials on the web about how to update the content on your WordPress website. Our favourite place to recommend for WordPress tutorials is wpbeginner.com. Use there search feature to find exactly what you are looking for.

Conclusion – Understanding Your Content Management System

We hope this blog helped you understand what a CMS is and what it does. This was just a very high view of the capabilities of a content management system – if you have any questions, feel free to contact us or ask us via the comments below.

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About the Author

Damien Kloot

Damien is the director of We Build Ideas. He’s been within the web design and digital marketing industry for over 15 years and is an expert in online growth. Damien has worked with brands and businesses both globally and locally, including Billabong, Element and Usher Group, to name a few.

You can connect with Damien on LinkedIn here.

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