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Usher Group

Project Brief

Usher Group is a multi-award-winning commercial painting company. They came to We Build Ideas to help out with their rebranding and website rebuild for the expansion of their group and its services.

Solutions provided:

Branding, Business Website, Digital Consulting, Website Maintenance

Our Approach

We kicked off their business website rebuild by developing a silo architecture sitemap framework to accommodate for their diverse range of services while allowing the content to scale as the company grew in the future.

By researching their competitors in their field we were able to see what was working for them to find opportunities we could pursue to get the best results for the group’s new website and online presence.

Based on our research, we developed content and user-interface strategy that focused on the visitors why – why choose and trust Usher Group to become their project partner. Backing up each service with related projects to reinforce their expertise.

Further to the services and portfolio pages and a blog was built out to house regular content updates and to drive an inbound marketing strategy.

Overall the web design is clean and engaging, providing visitors with a sense of trust and a clear understanding that they are professionals within the fields of services they provide.

The Result

Since the launch of their new website, Usher Group have found an increase in their online traffic to its website and in-turn to their business. With further development of the sales funnels proposed, we look forward to continuing working with them to further grow their business.

We Build Ideas are absolutely focused on our digital marketing goals and project outcomes. They always get in and get the work done. They work fast. They are strategic thinkers, who are able to operate in a hands-on, practical and pragmatic way. They constantly draw from their extensive experience and bring a deeper perspective to our digital marketing challenges. They are innovative, willing to share best practice ideas and solutions, and are comfortable to challenge the status quo or identify a problem if necessary. But most importantly, they have immersed themselves into our business, understood our strategic direction and have become an effective part of the team. They have exceeded our expectations.

Usher Group Executive & National Marketing Manager, Robert Loncar

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